Resources Back to Resources The Future of TV Isn’t Fragmented, It’s Connected. November 30, 2021 Recommended Knowledge Personalization Innovid Brings Data-Driven Personalization to Walmart’s Demand-Side Platform’s CTV Advertising Capabilities New integration helps Walmart Connect advertisers deliver more relevant ad creative to connected TV ads CTV Advertising 3 CTV Strategies to Spur More CPG Brand Loyalty We're digging into data-backed streaming strategies to boost brand loyalty on CTV. Personalization Mechanizing Your Media Ops with DCO: Future-proof for 2023 Learn what DCO is, when advertisers use it, and why there’s an urgency for your brand to adopt it now.