Resources Back to Resources What Consumers Want: Exploring Personalization Trends and Attitudes in 2020 October 1, 2020 Recommended Knowledge CTV Measurement It's All About the Creative Converged TV marketers should lean into creative metrics. Learn how measuring creative performance helps to reach and engage audiences, and moreover, inspire action. Personalization Innovid Brings Data-Driven Personalization to Walmart’s Demand-Side Platform’s CTV Advertising Capabilities New integration helps Walmart Connect advertisers deliver more relevant ad creative to connected TV ads CTV Advertising 3 CTV Strategies to Spur More CPG Brand Loyalty We're digging into data-backed streaming strategies to boost brand loyalty on CTV.