What the Heck is an Ad Server? And Why Do I Need One?

Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un

Using InnovidXP Measurement, Marketers Can Now Instantly Optimize Ads in Real-Time

New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns