Resources Back to Resources What the Heck is an Ad Server? And Why Do I Need One? July 7, 2022 Recommended Knowledge Ad Serving Sizmek Shuttered: Is This a Seismic Shift for Ad Servers? Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un Advertising Measurement Innovid Launches Instant Optimization to Maximize Converged TV Campaign Performance Automatically Using InnovidXP Measurement, Marketers Can Now Instantly Optimize Ads in Real-Time Advertising Measurement New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns