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TV is the talk of the town at Advertising Week NY
Advertising Week New York kicked off today with the week’s hottest topic – television. It’s clear that the market is ready for the transformation of TV. Read more.
Driving Video Engagement Through the Purchase Funnel with Interactive Video
Adding a layer of interactivity to video ads has become an important tool for marketers since it gives consumers the option to spend more time with brands.
Spotlight On: Innovid’s New VP of APAC, Henry Schenker
Innovid has added Henry Schenker as the VP of the Asia-Pacific region and has just opened up our newest office in Singapore.
2018 Video Goals from Top Brand Marketers
Video is a big deal for brand marketers—but what are their next steps to make their video marketing success this year? Check out our videos to find out!
3 Things to Consider During the NewFronts & Upfronts
Upfronts & NewFronts are an exciting time in our industry as they set the stage for TV and digital video innovation in the year ahead and CTV is in center focus.
CTV & OTT Take Center Stage as We Enter the NewFronts
Over-the-top (OTT) and connected TV (CTV) are primed to take center stage at NewFronts this year and advertisers and publishers should take note for the future.
Data, Data, Data: Why Personalization is a Main Focus for Marketers
This year, marketers accelerated strengthening their personalization strategies. Personalized video marketing can result in a 200% lift in brand metrics.
Kellogg’s Pringles, CBS Interactive, and Innovid Debut First Live Streaming Interactive TV Advertising Campaign during the Big Game
Kellogg’s Pringles, CBS Interactive and Innovid launched the first live streaming interactive CTV campaign during Super Bowl LIII.
[WATCH] Talking shop w/ video marketers: How do you measure video success?
In Talking Shop with Video Marketers, we ask industry leaders at Microsoft, GroupM, and HP how they measure video success.
[WATCH] Talking shop w/ video marketers: What is the biggest barrier to doing more personalized, data-driven digital video?
In Talking Shop with Video Marketers, we ask Carmen True of HP and Steve Sirich of Microsoft what their biggest barrier to doing more personalized, data-driven video is.
[WATCH] Talking shop w/ video marketers: What data-driven video strategies are you employing to stay relevant?
In Talking Shop with Video Marketers, we ask Sarah Warner of GroupM and Alegra O'Hare of Adidas Originals & Style how they are using data-driven video strategies to stay relevant.
[WATCH] Talking shop w/ video marketers: What video strategies are you leveraging on social channels to make the most impact with those audiences?
In Talking Shop with Video Marketers, we ask Chelsea Phillips of AB InBev and Janelle Anderson of American Airlines what video strategies they leverage to make the biggest impact.
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