Explore all CTV Advertising
CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions
Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes.
Reports
Global CTV & Creative Insights
A look into how global advertisers are adapting media & creative strategies today
Press Releases
CTV Accounts for Over Half of Global Video Impression Share According to New Innovid Study
Global report showcases growth and sustainability in CTV as advertisers prioritize its role in their media mix
InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising
Innovid and Disney Advertising are collaborating to provide advertisers with always-on, actionable insights across Disney digital and streaming inventory, using InnovidXP.
Videos
Connected TV World Summit | The Opportunities in an Expanded Ad-Supported Streaming Universe
What impact will SVOD advertising tiers have on ‘Opportunity to See’ and total reach; Does FAST provide valuable contextual targeting opportunities, or it just ‘more audience’?
Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising
Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.
Adapting Mix, Measurement, & Creative Strategies for Converged TV
Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.
Adtech Empowers Industry Evolution: Predictions for 2023
What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.
News
PadSquad & Innovid Introduce Advanced Interactive CTV Ad Offering
PadSquad’s in-house creative team is an on-demand resource for brands looking to quickly produce and deliver interactive connected TV ad campaigns that drive business outcomes
Videos
Innovid's Dave Helmreich in the C Space Studio
Live from CES 2023: Dave Helmreich, Chief Commercial Officer, Innovid, fills advertisers in on the importance of outcomes metrics, unifying investments across linear, CTV, and digital video
3 CTV Strategies to Spur More CPG Brand Loyalty
We're digging into data-backed streaming strategies to boost brand loyalty on CTV.
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