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Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

Thousands of senior marketers from the world’s biggest brands talked shop at ANA’s flagship event, and a recurring motif seemed to surface—reinvention.

Calling All Cord-Cutters: Advertising Week NY Day 3

As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust, and authenticity.

Rethinking TV: Driving Growth, Relationships and Experiences Through Data

At Innovid’s The Future of TV is Now series at Advertising Week NY, heavyweights Sir Martin Sorrell and Deborah Wahl discussed ways in which data and creativity reshaped marketing efforts.

How Brands are Scaling Success in Connected TV: Advertising Week NY Day 2

Learn more about Innovid’s series The Future of TV is Now, and its continued focus on the voice of our customer – brand marketers, and how they are embracing connected TV.

TV is the talk of the town at Advertising Week NY

Advertising Week New York kicked off today with the week’s hottest topic – television. It’s clear that the market is ready for the transformation of TV. Read more.

Driving Video Engagement Through the Purchase Funnel with Interactive Video

Adding a layer of interactivity to video ads has become an important tool for marketers since it gives consumers the option to spend more time with brands.

Spotlight On: Innovid’s New VP of APAC, Henry Schenker

Innovid has added Henry Schenker as the VP of the Asia-Pacific region and has just opened up our newest office in Singapore.

2018 Video Goals from Top Brand Marketers

Video is a big deal for brand marketers—but what are their next steps to make their video marketing success this year? Check out our videos to find out!

3 Things to Consider During the NewFronts & Upfronts

Upfronts & NewFronts are an exciting time in our industry as they set the stage for TV and digital video innovation in the year ahead and CTV is in center focus.

CTV & OTT Take Center Stage as We Enter the NewFronts

Over-the-top (OTT) and connected TV (CTV) are primed to take center stage at NewFronts this year and advertisers and publishers should take note for the future.

Data, Data, Data: Why Personalization is a Main Focus for Marketers

This year, marketers accelerated strengthening their personalization strategies. Personalized video marketing can result in a 200% lift in brand metrics.

Kellogg’s Pringles, CBS Interactive, and Innovid Debut First Live Streaming Interactive TV Advertising Campaign during the Big Game

Kellogg’s Pringles, CBS Interactive and Innovid launched the first live streaming interactive CTV campaign during Super Bowl LIII.

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