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Advertising Measurement
The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report
What Innovid data revealed about how video and display advertising trends have shifted throughout the COVID-19 pandemic.
CTV Advertising
The Future of TV: A Clubhouse Chat
The recent NFL rights deals, the TV OS wars. Industry experts weigh in on the future of TV.
Ad Serving
Comcast Technology Solutions Becomes Latest Partner to Join Innovid Bridge
Comcast integrates with Innovid API to streamline asset management for global brands, saving them both time and money.
Company & Culture
Employee Spotlight: Nirali Jain, Sales Director, Brand Solutions
Innovid’s Nirali Jain on working with global teams, being a leader within the company’s Diversity, Equity, and Inclusion (DEI) task force, and more.
CTV Advertising
Marketing Trends Podcast: Extending Audience Reach with CTV
Innovid’s Stephanie Geno on TV advertising, extending reach, and achieving personalization at scale.
Company & Culture
A Year of Marketing From the Living Room
Working from home for a full year. A year of marketing from the living room.
Advertising Measurement
Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ
Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
Identity Resolution
What is Digital Identity? Decode it with Innovid’s New Cheat Sheet
What marketers need to know about digital identity, why it matters, and what to expect in a world focused on consumer privacy.
Personalization
Making The Case: A Marketer’s POV on Cookie Consent
Ad tech’s hottest topic identity. Focus on the consumer. A marketer’s POV on cookie consent.
CTV Advertising
What CTV Advertisers Should Learn From The Past
Media consumption has evolved more in the past 5 years than in the 50 that preceded it. The hyper-growth of CTV shows no signs of slowing down.
Advertising Measurement
New Month, New Innovid iQ Data
New January 2021 Innovid iQ Data. Total video impressions grew +24% year-over-year in January 2021.
CTV Advertising
Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights
Using our consolidated measurement and CTV platform, Anheuser-Busch ran a programmatic campaign across 26 CTV publishers resulting in improved cost efficiency across platforms.
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