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Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’

Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences.

Innovid Targets "Unreachable" Consumers With New Video Ad Solution

The video marketing platform Innovid this week pulled back the curtain on a video advertising solution that it says will engage so-called “unreachable” consumers...

Innovid Launches New Solution To Help Brands Engage With Unreachable Consumers

Partners with Fyber, InMobi and MoPub to Enhance In-App Mobile Video Measurement, Relevance and Engagement

Why Mobile Video Ads, Already Surging, Could Get A New Boost Next Month

VAST is abundantly available through programmatic exchanges and loads much faster when compared to its counterpart, VPAID, but it's incapable of measuring key metrics like viewability on mobile or...

New Video Platform Aims to Engage 'Unreachable' Consumers

Innovid's new platform offers increased transparency and performance across VAST (Video Ad Serving Template) inventory for in-app mobile, enabling marketers to measure and engage in-app audiences on..

Frequency Capping Is Far From Solved In Connected TV

Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress.

CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest

The center of media activity at CES is the C Space in the Aria hotel. Here you will find the private meeting spaces booked by Turner, Spotify, Twitter, Oath, CBS, NBCU and Samsung Ads.

Ad Personalization, Content Discovery are Focus of Beet Retreat Miami Panel Featuring MediaLink, Innovid, Tivo and Sorenson Media

The old adage “don’t take it personally” will be upended in the world of advanced television.

In 2017, Israel’s High-Tech Exits Totaled $7.44 Billion

Israeli high-tech exits totaled $7.44 billion in 2017, 110% more than the $3.5 billion in exits in 2016. An exit is defined as a merger, acquisition or initial public offering (IPO).

Innovid Acquires Taykey To Provide Brands With New Insights Into The Impact Of Contextual Relevance On Video Engagement

Companies combine video engagement data with contextual intelligence to make more informed decisions for video marketing and creative delivery

Innovid Releases Insights From Survey Of Brand Marketers On Video Marketing Strategies And Expectations For 2018

Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video.

Innovid Ranked On Ad Age’s Annual 50 Best Places To Work List

World’s Leading Video Marketing Platform Recognized as a Top Company in Advertising and Media for Outstanding Workplace and Employee Experience

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