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Innovid Taps Geno To Lead Marketing
The video marketing platform Innovid has promoted Stephanie Geno to the position of senior vice president of marketing for the company.
Innovid Promotes Digital Marketing Leader Stephanie Geno To Senior Vice President Of Marketing
Geno to Lead Global Integrated Marketing and Communications, Helping Brands Succeed in Today’s Data-Driven Video Marketplace
Innovid Opens up in Signapore
The video marketing platform has set up a new office in Singapore, with newly appointed Asia-Pacific vice president, Henry Schenker, leading its regional operations.
Connected TV: A Hero Is Rising
In advertising – where marketers are always on the lookout for a new “hero” format – connected TV (CTV) has the makings of just such a conflicted hero. The progeny of TV and digital, connected TV prom
VAST 4.1: Why Are Changes Needed?
VAST 4.1, introduced last week, aims to finish what VAST 4.0 started.
Turning point: Brands are truly shifting to data-driven video and connected TV
If the driving storyline in prior years was that marketers would eventually shift creative focus and spend toward advanced TV, the 2018 storyline is that the era of OTT and interactive is here.
An industry guide to creativity in digital video
There’s an assumption that video created for one platform will work for another. However, success with video is only achievable if you customise video to its environment.
Cresce Nel Mondo Pubblicita Video Data-Driven
Ne parliamo nella nostra rassegna, insieme a uno studio di Nielsen sulle misurazioni e ai piani di Facebook nel campo dello streaming di videogiochi.
Data-driven advertising sees impressive growth
Data-driven video (DDV) adoption and engagement are growing: analysis from Innovid has shown there was a 58% increase in advertisers running data-driven video campaigns in 2017.
Ad-Supported TV Streaming has Reached 'an Inflection Point'
And it has Huge Impactions for the TV Business
Innovid’s Annual Global Video Benchmarks Study Reveals Hyper Growth Of Connected TV And Brand Adoption Of Data-driven Video
“Video That Resonates in a Connected World” Highlights Increasing Impact of Data-Driven Video, Connected TV and Effectiveness of Video Marketing KPIs
Data-driven Personalisation And Connected TVs Are The Future Of Video, Suggests Innovid
There was a 58 per cent boost in the number of advertisers running data-driven campaigns, and those campaigns resulted in a 63 per cent lift in engagement over non-DDV impressions.
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