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Innovid Bolsters Digital Video Viewability With VAST Inventory Support Across Major Vendors, Increasing Transparency For Brand Marketers

Collaborates with comScore, DoubleVerify, Integral Ad Science, and Oracle’s Moat to Expand Measurement Capabilities Across More Video Inventory

Innovid entra a far parte dei partner di Google per le misurazioni

I clienti della piattaforma di video advertising potranno misurare le performance dei loro annunci su Youtube

Innovid Joins Google Measurement Partners, Makes Plea For VAST

Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed Tuesday.

Innovid Introduces Viewability Metrics Reporting For YouTube Ads And Joins Google Measurement Partner Program

Innovid, the video marketing platform, today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices.

Google Selects Innovid For New Google Measurement Partner Program

Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads

Innovid Taps Geno To Lead Marketing

The video marketing platform Innovid has promoted Stephanie Geno to the position of senior vice president of marketing for the company.

Innovid Promotes Digital Marketing Leader Stephanie Geno To Senior Vice President Of Marketing

Geno to Lead Global Integrated Marketing and Communications, Helping Brands Succeed in Today’s Data-Driven Video Marketplace

Innovid Opens up in Signapore

The video marketing platform has set up a new office in Singapore, with newly appointed Asia-Pacific vice president, Henry Schenker, leading its regional operations.

Connected TV: A Hero Is Rising

In advertising – where marketers are always on the lookout for a new “hero” format – connected TV (CTV) has the makings of just such a conflicted hero. The progeny of TV and digital, connected TV prom

VAST 4.1: Why Are Changes Needed?

VAST 4.1, introduced last week, aims to finish what VAST 4.0 started.

Turning point: Brands are truly shifting to data-driven video and connected TV

If the driving storyline in prior years was that marketers would eventually shift creative focus and spend toward advanced TV, the 2018 storyline is that the era of OTT and interactive is here.

An industry guide to creativity in digital video

There’s an assumption that video created for one platform will work for another. However, success with video is only achievable if you customise video to its environment.

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