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Redefining The User Experience In The Connected TV Era

Fifty-six percent of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the television industry to get the user experience right.

Oath: Household addressable is a huge opportunity for agencies and advertisers

As it shifts gears from programmatic TV, Oath’s business lead for advanced TV, Brett Hurwitz, believes household addressable (HHA) is a major opportunity for advertisers.

Innovid Appoints Tim Braz as Senior Vice President of Sales

Innovid, the video marketing platform, today announced the appointment of Tim Braz, the newest member of the Innovid management team, who will serve as senior vice president of sales.

Innovid Appoints Industry Veteran Tim Braz As Senior Vice President Of Sales

As Global Video Marketing Platform Continues Its Growth, Braz to Increase Value and Engagement Across Connected TV and Data-Driven Video Solutions for Brands

White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory.

It’s Time for Brands to Invest More in Mobile Advertising

More money goes into app performance rather than ad spend.

The Company That's Taking Shoppable Video Seriously - and Driving Results

It’s no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever...

Hotels.com's Captain Obvious to 'block' ads on All 4

Channel 4, Crispin Porter + Bogusky and m/SIX have teamed up to create an interactive digital campaign that will see the Hotels.com brand's mascot, Captain Obvious, blocking ads on All 4.

5 Key Elements Marketers Need For Any OTT Ad

The pervasiveness of over-the-top (OTT) video services is hard to ignore, a result of the rising number of cord-cutters and the wider use of smart devices...

Interactive video: A powerful engagement tool for every step of the digital customer journey

How consumers watch video content is changing—from an increase in the number and types of devices and content delivery services, to a shift from live viewing to on-demand consumption.

XUMO, Innovid deliver live Internet ads on LG TVs

Innovid, the video marketing platform, has announced a partnership with XUMO to bring fully addressable, interactive capabilities to Internet-based live TV channels.

Xumo And Innovid Deliver New Live Internet TV Ad Experiences On LG TVs

Partnership Enables New, Uninterrupted Viewing Experiences for Live Internet TV Channels on XUMO and LG Channel Plus powered by XUMO

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