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It’s Time for Brands to Invest More in Mobile Advertising

More money goes into app performance rather than ad spend.

The Company That's Taking Shoppable Video Seriously - and Driving Results

It’s no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever...

Hotels.com's Captain Obvious to 'block' ads on All 4

Channel 4, Crispin Porter + Bogusky and m/SIX have teamed up to create an interactive digital campaign that will see the Hotels.com brand's mascot, Captain Obvious, blocking ads on All 4.

5 Key Elements Marketers Need For Any OTT Ad

The pervasiveness of over-the-top (OTT) video services is hard to ignore, a result of the rising number of cord-cutters and the wider use of smart devices...

Interactive video: A powerful engagement tool for every step of the digital customer journey

How consumers watch video content is changing—from an increase in the number and types of devices and content delivery services, to a shift from live viewing to on-demand consumption.

XUMO, Innovid deliver live Internet ads on LG TVs

Innovid, the video marketing platform, has announced a partnership with XUMO to bring fully addressable, interactive capabilities to Internet-based live TV channels.

Xumo And Innovid Deliver New Live Internet TV Ad Experiences On LG TVs

Partnership Enables New, Uninterrupted Viewing Experiences for Live Internet TV Channels on XUMO and LG Channel Plus powered by XUMO

Xumo, Innovid Partner On Addressable Live Internet TV Ads

Video marketing platform Innovid and Xumo, a streaming TV company, are teaming up to deliver addressable and interactive ads to live internet TV programming.

Innovid partners with mobile ad platforms to upgrade VAST

The initiative, says the video marketing platform, is the first such multiparty effort.

Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’

Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences.

Innovid Targets "Unreachable" Consumers With New Video Ad Solution

The video marketing platform Innovid this week pulled back the curtain on a video advertising solution that it says will engage so-called “unreachable” consumers...

Innovid Launches New Solution To Help Brands Engage With Unreachable Consumers

Partners with Fyber, InMobi and MoPub to Enhance In-App Mobile Video Measurement, Relevance and Engagement

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