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Frequency Capping Is Far From Solved In Connected TV

Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress.

CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest

The center of media activity at CES is the C Space in the Aria hotel. Here you will find the private meeting spaces booked by Turner, Spotify, Twitter, Oath, CBS, NBCU and Samsung Ads.

Ad Personalization, Content Discovery are Focus of Beet Retreat Miami Panel Featuring MediaLink, Innovid, Tivo and Sorenson Media

The old adage “don’t take it personally” will be upended in the world of advanced television.

In 2017, Israel’s High-Tech Exits Totaled $7.44 Billion

Israeli high-tech exits totaled $7.44 billion in 2017, 110% more than the $3.5 billion in exits in 2016. An exit is defined as a merger, acquisition or initial public offering (IPO).

Innovid Acquires Taykey To Provide Brands With New Insights Into The Impact Of Contextual Relevance On Video Engagement

Companies combine video engagement data with contextual intelligence to make more informed decisions for video marketing and creative delivery

Innovid Releases Insights From Survey Of Brand Marketers On Video Marketing Strategies And Expectations For 2018

Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video.

Innovid Ranked On Ad Age’s Annual 50 Best Places To Work List

World’s Leading Video Marketing Platform Recognized as a Top Company in Advertising and Media for Outstanding Workplace and Employee Experience

True[x] And Innovid Partner To Bring Engagement Ads To Living Room Devices

New Data Shows 50% of Viewers Chose to Watch Ads, Improving Their TV Experience and Increasing Time Spent Interacting with Brands

Innovid Launches First Real-Time Creative Targeting System For Digital TV Based On Offline CPG Purchase Data From Nielsen Catalina Solutions

MODI Media First to Enable Clients to Target and Optimize Digital Video Ads Across Connected TV and OTT Devices Based on Purchase Behavior

Innovid Releases 2017 Global Video Benchmarks Study To Establish Industry Standards For Video Marketing And Measurement

Study reports on video performance across devices and industries with KPIs including awareness, completions, engagement, time earned and more

Behind All 4's new personalised VOD ads that call out the names of viewers

Channel 4 earlier this week unveiled a new video on demand advertising package allowing brands to directly address viewers - in practise this meant first adopters 20th Century Fox...

Innovid Presents The Future Of Video Marketing At Oracle MME Conference

Executives from Innovid will lead a series of speakership discussions around the future of video marketing and the role that data and creative will play.

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