Explore all News
Study Finds Increase in Data-Driven TV Ad Campaigns
The number of advertisers running data driven TV ad campaigns increased by 58% from a year ago, according to an analysis by Innovid.
Data-Driven Video Ads On The Rise
Data-driven video advertising (DDV) is on the rise, with more marketers seeking out this personalized ad format, according to the annual Global Video Benchmarks Study released by the video marketing p
Connected TV Impressions Skyrocketed Last Year as Data-Driven Video Campaigns Surged
More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid.
Use Data to Personalise Video Ads for APAC Audiences: Q&A with Innovid
Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different markets by tapping data such as weather, location, and time of day
Inside Roku's Battle to Control the Future of TV Advertising
And Why It Better Watch Out for Amazon
Time for Brands to Take an Active Role in Creating a Solution for Transparency Issues
Brands demand transparency and safety but are frequently willing to leave the definition of how to meet these requirements to companies that financially benefit from their absence.
Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.
Roku Leading The Charge On Interactive Ads: Innovid’s Chalozin
“What we see right now – just in terms of share, we see Roku as the largest device right now in terms of delivery of ads on a monthly basis.”
6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down, the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab hashed over some of the things we learned this week.
Innovid chooses Singapore for its first Asia office and names Henry Schenker as vice president
According to the company, the new Singapore office will be its ninth location, fourth international office and first office in APAC. It will be headed by the former vice president for APAC at Tapad.
Innovid launches APAC operations
Innovid has appointed Henry Schenker as the VP of APAC based out of Singapore, to lead the video-marketing platform's first entry to the region.
Innovid Expands Global Footprint With New Singapore Office And Appointment Of Henry Schenker As Vice President, APAC
With Increased International Growth, Leading Video Marketing Platform Drives Data Driven Video Solutions for Brands Across Asia Pacific Region
Want to Learn How We Can Make Your Advertising Easier?