Explore all Advertising Measurement
Press Releases
STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers
Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic
Blogs
The Future of TV: A Clubhouse Chat
The recent NFL rights deals, the TV OS wars. Industry experts weigh in on the future of TV.
Blogs
Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ
Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
Blogs
New Month, New Innovid iQ Data
New January 2021 Innovid iQ Data. Total video impressions grew +24% year-over-year in January 2021.
Blogs
Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights
Using our consolidated measurement and CTV platform, Anheuser-Busch ran a programmatic campaign across 26 CTV publishers resulting in improved cost efficiency across platforms.
Case Studies
Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid
Anheuser-Busch ran a programmatic campaign across 26 CTV publishers, utilizing Innovid as their primary ad serving and measurement provider to provide reach and frequency optimizations.
Blogs
Introducing Innovid iQ 2.0
Innovid iQ represents the most complete picture of the state of video advertising. Check back monthly to view year-over-year video trends.
Blogs
Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display
Innovid now offers the most robust accreditation coverage. Gain an independent, single source of truth through our omni-channel ad serving platform.
Press Releases
Innovid Adds MRC Accreditation for Display Ad Measurement in Desktop and Mobile to Existing Accreditation for Video in Desktop, Mobile and OTT
Leading independent advertising and analytics platform expands MRC accreditation coverage across channels
Blogs
Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide
The report aims to help Chief Marketing Officers make budget optimization decisions about MarTech measurement partners.
Reports
U.S. Video Benchmarks Report: Fall 2020 Edition
Learn from our analysis of the complete U.S. video landscape which highlights in-depth video advertising insights and timely best practices for marketers.
Blogs
Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY
Innovid's Fall 2020 Benchmarks Show CTV Impressions Grew 55% Year-Over-Year
Want to Learn How We Can Make Your Advertising Easier?