Explore all Advertising Measurement
Case Studies
Innovid Measures 87% Unique Reach Percentage for Whirlpool
Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Case Studies
Balsam Brands Drives Performance with CTV via InnovidXP
MediaMath partnered with InnovidXP to measure the effectiveness of Balsam Brand’s reach and messaging across publisher partners.
Blogs
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
Reports
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI
Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
News
Groundbreaking CTV Measurement Study Taps Into New Innovid Insights Dashboard To Quantify CTV Impact
ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges
Case Studies
Tune-in Advertiser Extends Reach And Drives New Subscribers With InnovidXP
The one-two punch of programmatic CTV and InnovidXP proved to be a valuable investment for this tune-in focused advertiser.
Blogs
Auto Advertising Gains Horsepower: Video Insights from Innovid iQ
Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
Blogs
The Awakening of Telecom: Video Insights from Innovid iQ
Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
News
Global CTV Impressions Up 60%, According to Innovid Study
"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
News
CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?
Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020
Blogs
The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report
What Innovid data revealed about how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Reports
The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report
Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
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