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3 CTV Strategies to Spur More CPG Brand Loyalty
We're digging into data-backed streaming strategies to boost brand loyalty on CTV.
Mechanizing Your Media Ops with DCO: Future-proof for 2023
Learn what DCO is, when advertisers use it, and why there’s an urgency for your brand to adopt it now.
Fueling The Future of Creative with Auto Optimization
Innovid has added some notable additions to our existing Auto Optimization solution. Here are the big updates and what that means for you.
Scary Stories Consumers Tell in the Dark: Personalized Ads That Spook
What happens when personalized ads get too personal? Consumers get spooked — and Tweet about it. Learn how to maximize reach and minimize scare here.
*New* Ad Authoring Tool: Adobe Animate Composer
Innovid is proud to present our newest addition, Adobe Animate Composer! You can now author dynamic ads that include interactivity and timeline-based animations through a seamless workflow.
How a Financial Brand Accelerated Engagement Through a Pivot to DCO
Personalization works. See how this financial brand leveraged Innovid's DCO technology to boost conversions halfway through their campaign.
Case Studies
Leading Financial Services Advertiser Personalizes Mid-Campaign To Boost Click-Through By Over 4x
Personalization works—learn how this financial brand leveraged Innovid's DCO technology halfway through their campaign to boost conversions.
AdTech on Deck: Understanding VPAID vs VAST
Choosing the right advertising tags for your video campaign can feel daunting. Get a definitive understanding of VPAID vs. VAST ad tags—and which will work best for your campaigns—here.
8 Cutting-edge QR Code Advertising Strategies
QR code advertising is so hot right now. Why? With QR codes, CTV advertisers can engage viewers at every stage of the marketing funnel. Here are 8 QR code strategies to take your interactive video ads
Renault Group Outperforms Industry Benchmarks With Personalized Creative
Renault was looking to increase brand awareness and gain interest in their new 2021 Duster. The approach: creative personalization.
Case Studies
Renault Sees 301% Lift in Engagement Through Personalized Video Gallery
Read how Renault was looking to increase brand awareness and gain interest in their new 2021 Duster.
CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button
There's so much potential for CPG brands to tell captivating stories through sequential messaging. Here’s a bit about what sequential messaging is and how CPG brands can use it.
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