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Advertising Measurement
INNOVID STUDY: Connected TV Impressions Grew 55% YoY
Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19
Company & Culture
Innovid Names Dale Older as Chief Product Officer
Former IAS executive and 20+ year ad vet will lead product strategy and innovation across the company’s suite of omni-channel solutions
Omni-Channel Advertising
NBCU And Innovid Collaborate On Ad Quality Controls For Peacock
The partnership between NBCU and Innovid underscores how incremental progress in OTT advertising truly is. NBCU has worked to solve one challenge in the OTT supply chain, and there are many to go
Creative Management
Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm
Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria
Personalization
STUDY: Nearly One-Quarter of Consumers are More Willing to Share Personal Data with Brands
Privacy is important, but marketers can nurture customer trust through utility and transparency
Personalization
STUDY: As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized
New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty
Company & Culture
Innovid & Kellogg’s Pringles “Sad Device” Wins Best Data-Driven TV Campaign Adexchanger Award
The campaign features Kellogg’s Pringles brand in partnership with CBS Interactive, demonstrates the value and creativity programmatic companies can bring to major video campaigns.
Advertising Measurement
STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate
Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands
Advertising Measurement
Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape
Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic
Company & Culture
Innovid CTO & Co-Founder Tal Chalozin Named One of Business Insider's "23 People Shaping the TV Advertising Industry in 2020"
The TV industry is undergoing massive shifts and Chalozin is one industry leader at the forefront of helping advertisers navigate these changes.
CTV Advertising
ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV
Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers
Innovid Named One of Business Insider’s 18 Hottest Adtech Firms of 2019
After a year of consolidation and shifts in the market, Innovid remains a standout company poised to thrive and grow in 2020.
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