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News
INNOVID STUDY: Connected TV Impressions Grew 55% YoY
Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19
Case Studies
Interactive CTV Drives QR Code Engagements for LOVESAC
LOVESAC was looking for unique ways to bring the in-store experience online, driving conversions from connected TV to their website.
Blogs
Innovid Introduces New Tech to Revolutionize Quality Control in Streaming Video Advertising
Innovid sets a new standard for creative quality control with the highest quality ad experience in the market for advertisers, publishers, and consumers.
Blogs
Can You Guess How These Global Brands Are Thinking About TV Advertising?
Can you guess how these global brands are thinking about TV advertising? Test your knowledge on what top executives are looking to learn at this year's CES.
Blogs
Innovid Named a Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020
Innovid Named a Leader in The Forrester WaveTM: Creative Advertising Technologies, Q4 2020
News
Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm
Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria
Blogs
[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix
[Video & Live Q&A] Innovid's Stephanie Geno and Roku's Dan Robbins discuss CTV’s growing impact on omni-channel strategies and where the market is headed.
Blogs
Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
How can one best use a channel that is household-based but has as much targeting and measurement of digital? We look at 6 things advertisers should consider.
Blogs
Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?
We asked Innovid CTO Tal Chalozin for his take on Super Bowl 2020, the big tech behind the big game, and what did and didn't work for TV advertisers.
Case Studies
Interactive Trivia Drives Engagement on Connected TV
Florida Virtual School (FVLS) leveraged Innovid’s Trivia format to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.
Blogs
Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV
Innovid partners with Verizon to provide marketers with a programmatic solution for connected TV (CTV) advertising.
News
Innovid & Kellogg’s Pringles “Sad Device” Wins Best Data-Driven TV Campaign Adexchanger Award
The campaign features Kellogg’s Pringles brand in partnership with CBS Interactive, demonstrates the value and creativity programmatic companies can bring to major video campaigns.
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