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Advertising Measurement
US TV Spending Forecast: Heading Toward a Converged Future
Watch the webinar to see the relationship between traditional and CTV, ad pricing pressures and new measurement approaches, the effect of macroeconomic conditions on the future of TV advertising.
Advertising Measurement
New Opportunities in Measurement
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Personalization
Global Brands are Revolutionizing Audience Engagement with CTV Personalization
With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before.
Advertising Measurement
Data Innovation: How Big Global Brands are Building the Future of Convergent TV
Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.
Creative Management
Innovid Named a Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020
Marketers are grappling with an unprecedented need for agility, personalization, ID solutions, and solving for the rising tsunami of CTV consumption.
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