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Advertising Measurement

US TV Spending Forecast: Heading Toward a Converged Future

Watch the webinar to see the relationship between traditional and CTV, ad pricing pressures and new measurement approaches, the effect of macroeconomic conditions on the future of TV advertising.
Advertising Measurement

New Opportunities in Measurement

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

Global Brands are Revolutionizing Audience Engagement with CTV Personalization

With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before.
Advertising Measurement

Data Innovation: How Big Global Brands are Building the Future of Convergent TV

Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.
Creative Management

Innovid Named a Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020

Marketers are grappling with an unprecedented need for agility, personalization, ID solutions, and solving for the rising tsunami of CTV consumption.

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