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Advertising Measurement
Unify Converged TV Series 2023: First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
Watch Shenan Reed speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca
Watch Megan Pagliuca speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
Watch Kemal Bokhari speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
Watch Jessica Hogue speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
CTV Advertising
Innovid's Dave Helmreich in the C Space Studio
Live from CES 2023: Dave Helmreich, Chief Commercial Officer, Innovid, fills advertisers in on the importance of outcomes metrics, unifying investments across linear, CTV, and digital video
Advertising Measurement
Measurement Innovation: Driving ROI with a Unified View of Converged TV
Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.
CTV Advertising
The Multi-Screen Reality of TV Advertisers
Watch this conversation with advertisers, painting a picture of their multi-screen reality in reaching audiences and closing the measurement gap in the new marketplace.
Advertising Measurement
Innovid’s Jessica Hogue on TV’s New Ad Skills
Jessica Hogue, GM, Measurement & Analytics, Innovid, talks about the evolution of TV advertising — and how brands and marketers can harness the changes for success on every platform.
CTV Advertising
Innovid: Reimagine TV Advertising
Imagine an advertising partner whose every move is designed to help you drive reach, increase engagement, and add value to your cross-platform media investments – all from one platform.
Advertising Measurement
Defining Success for Converged TV Campaigns
Explore how creative, media and measurement create the winning trifecta for connecting with consumers in a meaningful and valuable way.
Advertising Measurement
Effectiveness has leveled up – this is why your media is working harder than ever
Effectiveness has turned a corner, and for some buyers, media is working harder than ever. So how can you take advantage and level up your effectiveness?
Advertising Measurement
Adweek Convergent Summit West: Unified Measurement and the Metrics that Matter
Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions
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