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Advertising Measurement

Unify Converged TV Series 2023: 2023 Is ‘Year of Reckoning’ for Ad-Related Data and Technology: Havas’s Mike Bregman

Watch Mike Bregman speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement

Unify Converged TV Series 2023: First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed

Watch Shenan Reed speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement

Unify Converged TV Series 2023: Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca

Watch Megan Pagliuca speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement

Unify Converged TV Series 2023: Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari

Watch Kemal Bokhari speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement

Unify Converged TV Series 2023: Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue

Watch Jessica Hogue speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
CTV Advertising

Innovid's Dave Helmreich in the C Space Studio

Live from CES 2023: Dave Helmreich, Chief Commercial Officer, Innovid, fills advertisers in on the importance of outcomes metrics, unifying investments across linear, CTV, and digital video
Advertising Measurement

Measurement Innovation: Driving ROI with a Unified View of Converged TV

Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.
Advertising Measurement

Innovid’s Jessica Hogue on TV’s New Ad Skills

Jessica Hogue, GM, Measurement & Analytics, Innovid, talks about the evolution of TV advertising — and how brands and marketers can harness the changes for success on every platform.
CTV Advertising

Innovid: Reimagine TV Advertising

Imagine an advertising partner whose every move is designed to help you drive reach, increase engagement, and add value to your cross-platform media investments – all from one platform.
Advertising Measurement

Defining Success for Converged TV Campaigns

Explore how creative, media and measurement create the winning trifecta for connecting with consumers in a meaningful and valuable way.
Advertising Measurement

Ad effectiveness has leveled up – this is why your media is working harder than ever

Effectiveness has turned a corner, and for some buyers, media is working harder than ever. So how can you take advantage and level up your effectiveness?
Advertising Measurement

Adweek Convergent Summit West: Unified Measurement and the Metrics that Matter

Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions

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