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Advertising Measurement

Defining Success for Converged TV Campaigns

Explore how creative, media and measurement create the winning trifecta for connecting with consumers in a meaningful and valuable way.
Advertising Measurement

Ad effectiveness has leveled up – this is why your media is working harder than ever

Effectiveness has turned a corner, and for some buyers, media is working harder than ever. So how can you take advantage and level up your effectiveness?
Advertising Measurement

Adweek Convergent Summit West: Unified Measurement and the Metrics that Matter

Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions
CTV Advertising

The Future of Creativity

Can you sum up the future of creativity in one word? We asked industry leaders to describe the future of creativity… in one word. Check it out to get inspired!
CTV Advertising

Creativity IRL

What do the experts find most inspiring about the advertising world of today? Everything from creativity to purpose-led growth and sustainability efforts, here. Fight FOMO—and watch now.
CTV Advertising

The Rise of Converged TV

How has the rise of converged TV transformed the ad world? Make sure your campaigns come out on top with these valuable insights from the execs at Comcast, Tubi, Carat, Media Monks, Yahoo! and more.
CTV Advertising

The Power of Creative Optimization

What can your ad campaign achieve with creative optimization? Hint: Engagement through personalization is just the tip of the iceberg.
Advertising Measurement

Innovation in Cross-Platform Measurement

Reach, frequency, accuracy—oh my. Tune in to our latest video to discover which converged TV metrics industry leaders say matter most.
CTV Advertising

Reimagine TV Advertising

Discover how the biggest players in digital advertising are changing the TV world.
CTV Advertising

Navigating the Evolving CPG Advertising Marketplace

Innovid’s Barret Roberts, VP, Head of Industry CPG, speaks to Innovid’s platform solutions in ad serving, converged TV measurement, and personalization.
Advertising Measurement

Reimagine Converged TV Advertising with InnovidXP

InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
Advertising Measurement

InnovidXP: The Measurement Super Power

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

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