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Creative Management

Agile Tools for Personalized Messaging

Marketers need to embrace creative agility to manage a digital marketing strategy that constantly evolves.
Personalization

Navigating the Now Consumer / Episode 01: New Tricks for the Marketing Mix

While advertisers have many channels like social media, display and video at their disposal, the rise of streaming and CTV has reshaped how brands approach omni-channel strategies.
Personalization

Navigating the Now Consumer / Episode 02: An "Old Media" Mindset in a New Media World

Times are changing quickly, so why hasn’t the marketer mindset fully caught up?
Personalization

Navigating the Now Consumer / Episode 03: The Simple Science of Creativity

The truly innovative campaigns we love can become complicated very quickly in execution. The question we wanted to explore is: can technology help, and if so, how?
CTV Advertising

Analyze, Organize, Adapt / Part 1: How the Future of TV is Changing Today

We find ourselves in an unprecedented time where consumers around the globe are turning to TV and internet entertainment as they adjust to world events.
CTV Advertising

Analyze, Organize, Adapt / Part 2: Reimagining Storytelling in Uncertain Times

Innovid CTO and Co-Founder Tal Chalozin covers the latest updates in global ad impression trends, and explores how advertisers can shift creative strategies expeditiously in the current climate.
CTV Advertising

Analyze, Organize, Adapt / Part 3: Should TV Upfronts Be Reimagined or Retired?

Upfronts, newfronts, new traditions? Last year, the New York Times among others stated that streaming wasn’t king quite yet.
CTV Advertising

Analyze, Organize, Adapt / Part 4: Deconstructing 2020 Predictions, Past & Present

Things always change quickly in digital advertising, however, 2020 brought a new twist—a fundamental shift in how people work, shop, socialize, and entertain themselves.
Omni-Channel Advertising

Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Video Strategies)

What video strategies are you leveraging on social media to make the most impact with those audiences?
Omni-Channel Advertising

Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Cross-Channel Video)

Fighting fragmentation and increasing engagement on all channels is a top priority for marketers. Find out how these brands stay relevant with their customers, everywhere they’re watching video.
Advertising Measurement

Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Data Feedback Loop)

How do you know what works with your video strategy? Closing the measurement loop to better understand your campaign performance can help garner more success for your current and future campaigns.
Advertising Measurement

Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Measuring Success)

Your video may look very cool, but is it resonating with your audiences? Find out how some of the world’s top marketers are measuring success for their video campaigns.

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