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Advertising Measurement
Unify Converged TV Series 2023: Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
Watch Carmela Fournier speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
Watch Vinny Rinaldi speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: CTV Ad Transparency Will Spur More Media Spending: Innovid’s Tal Chalozin
Watch Tal Chalozin speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
Watch Andrea Zapata speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
Watch Jason Brum speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
Watch Shelby Saville speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: 2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
Watch Sam Bloom speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
Watch Eric John speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: 2023 Is ‘Year of Reckoning’ for Ad-Related Data and Technology: Havas’s Mike Bregman
Watch Mike Bregman speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
Watch Shenan Reed speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca
Watch Megan Pagliuca speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
Watch Kemal Bokhari speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
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