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Advertising Measurement
IAB Newfronts → The Future of Converged TV & Measurement Innovation
Innovid and Disney Advertising talk leveraging data, tech, and automation for reaching and engaging with audiences everywhere.
Advertising Measurement
VAB Spotlight in Streaming | It’s Time to Unify Television
The TV experience is entering an entirely new phase. Modern viewers are now spread across screens, platforms, locations, and devices.
CTV Advertising
Connected TV World Summit | The Opportunities in an Expanded Ad-Supported Streaming Universe
What impact will SVOD advertising tiers have on ‘Opportunity to See’ and total reach; Does FAST provide valuable contextual targeting opportunities, or it just ‘more audience’?
Advertising Measurement
Unify Converged TV Series 2023: Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis
Watch Cara Lewis speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
Watch Carmela Fournier speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
Watch Vinny Rinaldi speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: CTV Ad Transparency Will Spur More Media Spending: Innovid’s Tal Chalozin
Watch Tal Chalozin speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
Watch Andrea Zapata speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
Watch Jason Brum speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
Watch Shelby Saville speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: 2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
Watch Sam Bloom speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Advertising Measurement
Unify Converged TV Series 2023: Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
Watch Eric John speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
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