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Advertising Measurement

Uncovering UNTUCKit’s Successful TV Strategy

InnovidXP’s campaign performance analytics across days, times, networks, programs, genres, creatives and audience segments cut UNTUCKit’s cost per response by 30%
CTV Advertising

Davis Elen Advertising Taps Innovid To Drive Unique Reach For Toyota

See how Innovid helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
CTV Advertising

Innovid Measures 80% Unique Reach Percentage for General Motors

Innovid Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.

Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall

See how Innovid’s DCO technology and social integrations helped Mondelēz International’s Philadelphia brand elevate its approach to personalization and engage consumers based on their behaviors.
CTV Advertising

Innovid Measures 87% Unique Reach Percentage for Whirlpool

Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Advertising Measurement

Balsam Brands Drives Performance with CTV via InnovidXP

MediaMath partnered with InnovidXP to measure the effectiveness of Balsam Brand’s reach and messaging across publisher partners.
Advertising Measurement

Tune-in Advertiser Extends Reach And Drives New Subscribers With InnovidXP

The one-two punch of programmatic CTV and InnovidXP proved to be a valuable investment for this tune-in focused advertiser.
CTV Advertising

DTC Advertiser Drives Reach Extension with Converged TV Strategy

Fueled by InnovidXP insights, this direct-to-consumer retailer increased its household reach by as much as 35% month-over-month.
CTV Advertising

Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid

Anheuser-Busch ran a programmatic campaign across 26 CTV publishers, utilizing Innovid as their primary ad serving and measurement provider to provide reach and frequency optimizations.
CTV Advertising

Interactive CTV Drives QR Code Engagements for LOVESAC

LOVESAC was looking for unique ways to bring the in-store experience online, driving conversions from connected TV to their website.
CTV Advertising

Interactive Trivia Drives Engagement on Connected TV

Florida Virtual School (FVLS) leveraged Innovid’s Trivia format to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.

Marketers Capture Attention with true[X] & Innovid in Today’s Living Room

Marketers across all verticals are always looking to increase viewer engagement and time spent with their brands in ways that provide more value to their audiences.

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