Explore all Case Studies
CTV Advertising
Targeted Messaging Grows Engagement With Interactive Trivia For Florida Virtual School
Florida Virtual School partnered with Innovid to launch targeted interactive CTV campaigns. Learn more about the results in this case study overview.
Advertising Measurement
Haix Optimizes TV Campaigns With InnovidXP To Increase eCommerce Visits
European retailer increased TV spot inventory by 78% year-over-year and improved their ROI by 55% through InnovidXP recommended campaign optimizations.
CTV Advertising
CT Lottery Uses Interactive CTV to Boost Awareness and Drive Conversions to Site
See how Innovid’s Interactive CTV solutions helped CT Lottery boost awareness and drive conversions to their site.
Personalization
Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR
See how Innovid’s personalized approach helped Mondelēz International elevate consideration for their brand Ritz during social gatherings.
Personalization
Dynamic Personalization Sparkles During Ramadan for TANG
See how Mondelez leveraged Innovid’s Dynamic Creative solutions to tackle the holidays and navigate the nuances of Ramadan.
CTV Advertising
Ad Council Taps Interactive CTV to Drive Engagement With Lung Cancer Screening Awareness Campaign
Ad Council collaborates with Innovid and the American Lung Association to drive awareness of the importance of lung cancer screening.
Advertising Measurement
Uncovering UNTUCKit’s Successful TV Strategy
InnovidXP’s campaign performance analytics across days, times, networks, programs, genres, creatives and audience segments cut UNTUCKit’s cost per response by 30%
CTV Advertising
Davis Elen Advertising Taps Innovid To Drive Unique Reach For Toyota
See how Innovid helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
CTV Advertising
Innovid Measures 80% Unique Reach Percentage for General Motors
Innovid Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.
Personalization
Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall
See how Innovid’s DCO technology and social integrations helped Mondelēz International’s Philadelphia brand elevate its approach to personalization and engage consumers based on their behaviors.
CTV Advertising
Innovid Measures 87% Unique Reach Percentage for Whirlpool
Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Advertising Measurement
Balsam Brands Drives Performance with CTV via InnovidXP
MediaMath partnered with InnovidXP to measure the effectiveness of Balsam Brand’s reach and messaging across publisher partners.
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