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CTV Advertising

Targeted Messaging Grows Engagement With Interactive Trivia For Florida Virtual School

Florida Virtual School partnered with Innovid to launch targeted interactive CTV campaigns. Learn more about the results in this case study overview.
Advertising Measurement

Haix Optimizes TV Campaigns With InnovidXP To Increase eCommerce Visits

European retailer increased TV spot inventory by 78% year-over-year and improved their ROI by 55% through InnovidXP recommended campaign optimizations.
CTV Advertising

CT Lottery Uses Interactive CTV to Boost Awareness and Drive Conversions to Site

See how Innovid’s Interactive CTV solutions helped CT Lottery boost awareness and drive conversions to their site.

Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR

See how Innovid’s personalized approach helped Mondelēz International elevate consideration for their brand Ritz during social gatherings.

Dynamic Personalization Sparkles During Ramadan for TANG

See how Mondelez leveraged Innovid’s Dynamic Creative solutions to tackle the holidays and navigate the nuances of Ramadan.
CTV Advertising

Ad Council Taps Interactive CTV to Drive Engagement With Lung Cancer Screening Awareness Campaign

Ad Council collaborates with Innovid and the American Lung Association to drive awareness of the importance of lung cancer screening.
Advertising Measurement

Uncovering UNTUCKit’s Successful TV Strategy

InnovidXP’s campaign performance analytics across days, times, networks, programs, genres, creatives and audience segments cut UNTUCKit’s cost per response by 30%
CTV Advertising

Davis Elen Advertising Taps Innovid To Drive Unique Reach For Toyota

See how Innovid helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
CTV Advertising

Innovid Measures 80% Unique Reach Percentage for General Motors

Innovid Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.

Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall

See how Innovid’s DCO technology and social integrations helped Mondelēz International’s Philadelphia brand elevate its approach to personalization and engage consumers based on their behaviors.
CTV Advertising

Innovid Measures 87% Unique Reach Percentage for Whirlpool

Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Advertising Measurement

Balsam Brands Drives Performance with CTV via InnovidXP

MediaMath partnered with InnovidXP to measure the effectiveness of Balsam Brand’s reach and messaging across publisher partners.

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